I’m a performance-creative art director and visual storyteller with a foundation in film and 15+ years of experience in the beauty industry. I create visually refined, performance-driven photography and video content designed to capture attention, build trust, and scale across paid, organic, and platform-led environments.

I blend creative direction, storytelling, photography, video, brand strategy, and human judgment with AI-enhanced workflows to develop work that feels authentic, communicates clearly, and performs strategically.

jaiyoungchoi@hotmail.com